      
|
|
Select a name from the list below to read the full biography:
 Larry Checco brings nearly 25 years of government agency and nonprofit communications experience to the Cobalt Group. He specializes in branding and is author of "Branding for Success: A Roadmap for Raising the Visibility and Value of Your Nonprofit Organization". However, Mr. Checco’s approach to achieving trusted brand recognition is rooted more in quality leadership and staff, appropriate and ethical behavior, and an organization’s commitment to live up to the promises its brand represents than it is in attractive logos and glitzy marketing, advertising and public relations events.
Mr. Checco firmly believes that a brand is not a cosmetic you apply to your organization to make it look pretty but rather it’s your organization’s DNA, a true reflection of who you are and what you do. He believes strongly that good branding principles are universal and apply to all organizations and companies, for profit and not-for-profit, alike.
The American Red Cross, National Institutes of Health, the U.S. Postal Service, and Neighborhood Reinvestment (now NeighborWorks America®) are among the clients Mr. Checco has helped in raising brand visibility, fundraising capabilities, recruitment efforts, and membership. In 25 years he has built a client list of government institutions, non-profit and for-profit organizations and companies from large federal agencies such as the Department of Energy to hi-technology start-ups such as Control Bionics.
Mr. Checco is a highly sought-after speaker and leads workshops on branding around the country. He is a faculty member of the NeighborWorks® Training Institute - an adjunct of Southern New Hampshire University. He is a presenter for the Weinberg Fellowship Program which trains nonprofit leaders in the sate of Maryland. He has been an advisor at the University of Maryland's Robert H. Smith School of Business Executive MBA Program.
Mr. Checco's book, "Branding for Success," is sold throughout the United States and has found fans in England, Australia, Canada, New Zealand, Israel, South Africa and Sweden. His articles on branding are referred to and have been reprinted on numerous Web sites, including those of the Kellogg Foundation, GuideStar, About.com, the Foundation Center, National Council on Nonprofit Associations, KnowledgePlex, the Michigan State University library system, and numerous others.
He holds a degree in Economics from Syracuse University, as well as an MA in Journalism and Public Affairs from American University.
|
